Let’s clear something up right out of the gate. The number one mistake sellers make before their home even hits the market?
It’s not forgetting to vacuum the baseboards.
It’s not leaving up the glittery “Live, Laugh, Love” decals.
And it’s definitely not your kitchen’s questionable paint colour, although we should probably talk about that at some point.
It’s price.
Just price.
This is the moment where sellers everywhere collectively sigh and say, “Well yeah, but my house is different.”
Spoiler alert. It’s probably not.
Here’s the thing. Pricing a home isn’t about choosing a number that feels right or matches what your neighbour got two summers ago. It’s not about what you need to get out of it, or how much you’ve spent on upgrades, or what your cousin’s coworker thinks it’s worth.
It’s strategy.
Not wishful thinking.
When sellers get emotionally attached to a number, it stops being a plan and starts becoming a gamble. And not the fun kind with poker chips and tiny umbrellas in your drink. The kind where the stakes are your time on market, your negotiating leverage, and in many cases, tens of thousands of dollars.
Why overpricing hurts more than you think
Let’s say you list high.
Buyers scroll past.
Showings are quiet.
Weeks pass.
You adjust the price.
But now the listing feels stale. The excitement is gone and you’re playing catch-up instead of creating momentum.
Buyers assume something is wrong. Other agents start saying, “That one’s been sitting a while.” Offers, if they come at all, are below asking and full of conditions. You might end up with less than if you had just priced it right in the first place.
This isn’t because your home isn’t beautiful or worthy.
It’s because the market rewards accuracy, not optimism.
The right price creates demand.
The wrong price chokes it.
The market moves fast
Once your home is live, you don’t get a redo on first impressions.
You can’t explain your pricing logic after buyers have already moved on.
That window of peak interest? It’s short.
The longer your home sits, the more questions people ask.
Why hasn’t it sold?
What’s wrong with it?
Should we wait for another price drop?
Buyers aren’t waiting around. They’re comparing your home to every other one they’ve seen. If it doesn’t make sense on paper, they scroll on without a second thought.
So what’s the fix?
Work with a professional who’s not afraid to tell you the truth about where your home fits in the current landscape. Look at what’s sold, what’s sitting, and what today’s buyers are actually willing to pay.
Because pricing isn’t just about the number you want.
It’s about the result you need.
And the right number?
It sets everything in motion.